Well! Almost all of you might be knowing or at least having an idea about, what ORM is? But here we will be discussing it in detail about, What is ORM? Why is it necessary? And How we can manage our online reputation.
We will answer the three questions one by one in three parts; First we will know only about
What is ORM?
Online Reputation Management is the process of tracking a company’s actions, and/or other people’s opinions about an organization, and then reacting to such significant findings in the most appropriate manner to minimize the negative impact on the client organization. Online or Search Engine Reputation Management (ORM or SERM) is the process of preventing or removing such issues from the search results of major search engines.
The above definition tells us what ORM - It’s about presenting yourself or your brand in the best possible way on the internet. But why do I need to worry about internet reputation as I work hard on building brand image offline? So to know the answer let’s move on to the next question:
Why ORM?
Today we live in a very connected world of “Internet”.
We are now in a time where your “brand reputation” is available to be viewed by anyone, any time. We reach millions of people with the help of social media or social networking sites where all our personal information is available
Are you aware of what your customers are saying about you?
What about your ex-employees?
What about your competitors? Information travels quickly across the internet.
Are you listening to the online conversations about your brand?
How are these conversations affecting how people view your organization?
Consumers use the web to make buying decisions. A vast majority buys offline, but goes online to research, read reviews and get opinions from other consumers. With the growth of consumer-generated media (CGM) such as blogs, forums, and message boards, information can be quickly generated and indexed by search engines.
You can ignore the millions of people online searching about you, talking about you, and making decisions based on all the information available about you online.
And because you can ignore them you need to have an ORM plan in place.
So now when you know what is ORM and why it is important, you think about it, research your brand online, see the results, analyze them and then we will discuss how we can manage our reputation online in the next blog.
