Do you think feedback forms are an effective tool to asses’ consumers’ opinion about your service or product? If so please read on…
Consumers are driven through emotions. It’s about striking the right cord at the right time. So the key to get in conversation with consumers is to take them through an emotional journey.
Some companies are even taking this to an extent that they are devising a technology that will monitor consumer’s reactions; they call this “Emotion Harvesting”. The tool will be used to sneak into people’s mind and will extract the raw feedback, Unlike the feedback forms that will only get the answers to the questions that you devise.
A popular computer magazine reports about two companies working together to develop ‘emotion harvesting’.
Experts plan to build on the capabilities of current technology used in cinemas to detect criminals making pirate copies of films with video cameras.
We want to devise instruments that will be capable of collecting data that can be used by cinemas to monitor audience reactions to films and adverts and also to gather data about attention and audience movement. …
It is envisaged that once the technology has been fine tuned it could be used by market researchers in all kinds of settings, including monitoring reactions to shop window displays.”
I guess this captivating technology will be welcomed by all marketers as the measured data is always valued!
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